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Grafreak is a boutique digital design studio operating for over 20 years between Melbourne and Tokyo

‘Our mission is to create beautifully crafted art and design.’ 

We enjoy working within a variety of industries and sectors, our design expertise is diverse ranging from corporate to kooky providing advertising collateral to complete brand identity roll-outs.

This includes: • branding and logos • FMCG packaging design • corporate and NGO branding • annual reports • property development marketing reports • fashion design promotion • album cover and poster design • dance party posters • ooh sign-age • book cover design • magazine design • Edm’s • audio visuals presentations • social media marketing • website design

Beginning with the initial brief, we listen carefully to understand your brand and its needs. We provide hand-drawn concepts, then refine and develop them while always liaising with our client to ensure satisfaction along the design journey. That way we produce a ‘visual’ that is sometimes provocative, but always commands attention. For design to be successful it should be thoughtfully crafted to reflect what is meaningful to you and your customers.

This takes a combination of care, patience and creativity by continuously finessing typography and iconography until it is just right for the brands identity. Our design approach ranges from modern to neo-classical and then to some provocative boundary-pushing innovative visions that makes a one-of-a-kind stylistic statement and impact.

Wine and Spirit Design

We also specialise in wine and spirit label design that are individual and contemporary. Always seeking to generate a positive and emotional response and sense of connection with your customers. Consumers are consistently presented with an over crowded sea of wine and spirit bottles from which to choose from, if they are unsure of what they' looking for they tend to choose the most eye-catching label on the shelf.

Designing for both the wine and the entertainment industry gives Grafreak an invaluable insight into what the 18−35 age group of consumers are seeking. They want brands and labels that connect to them and this is where our experience comes in. This ethos of promoting an emotional connection also applies to the prestigious end of label design, where luxurious and finely crafted artwork is absolutely essential, in order to attract the mature and high-end consumer, thus producing and developing and ultimately retaining ongoing brand loyalty.

Grafreak offers -

•  strong design and illustration skills in combination with exciting concepts,

•  wine and spirit labels that are memorable and attractive, that can last a decade or more,

•  exclusiv and glamorous high end designs or off-beat visuals and groovy brand marketing,

•  strategic thinking so you get noticed by your customers. 

At Grafreak we 100% ‘imagineer’ all our ideas. We understand that strong design connections are crucial to keep us ahead of the game, whilst at the same time acknowledging current design trends, this is paramount for us. We don’t follow, we lead, by creating art that is gorgeous, distinguished and unique.